When 27-year-old Cape Town resident Emma Hallas received a surprise entry into the 2025 London Marathon, she didn’t see it simply as a sporting opportunity. With no previous running experience, the challenge ahead was daunting. But for Emma, this marathon became something far greater than a physical test. It became a deeply personal mission.

Three years after losing her brother to suicide, Emma made a powerful decision: she would dedicate her marathon journey to raising funds and awareness for mental health support. In honour of his memory, she chose to turn her training into an act of service for others who are struggling.

Through her determination, vulnerability, and compassion, Emma launched a fundraising campaign in support of Goldilocks and the Bear Foundation. What followed was nothing short of extraordinary. By the time her campaign concluded, Emma had raised over R90,000, funds that will directly support our free mental health screening, early intervention, and referral services for children and families in under-resourced communities.

Emma’s story is a powerful reminder that even in the face of loss, hope can be created. Her journey reflects everything we stand for at Goldilocks and the Bear: turning care into action, and ensuring that mental health support is accessible to those who need it most.